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Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing ...

Marketing Management 2014, McGraw-Hill Professional

ISBN-13: 9780078028861

2nd edition

Hardcover

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Marketing Management 2014, McGraw-Hill Education

ISBN-13: 9780077726126

2nd edition

Loose-leaf

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Marketing Management 2011, Irwin/McGraw-Hill

ISBN-13: 9780077563585

Unknown binding

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