Marketing Management: Knowledge & Skills

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"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go ...

Marketing Management: Knowledge and Skills 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073530055

10th edition

Hardcover

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Marketing Management: Knowledge and Skills 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073137636

8th edition

Hardcover

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Marketing Management: Knowledge and Skills 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072552171

7th edition

Hardcover

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Marketing Management: Knowledge and Skills 2003, McGraw Hill Higher Education, London

ISBN-13: 9780071215053

7th Revised edition

Paperback

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Marketing Management: Knowledge & Skills 2000, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072315578

6th edition

Hardcover

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Marketing Management: Knowledge and Skills 1998, Irwin Professional Publishing, Boston, MA

ISBN-13: 9780256226331

5th edition

Hardcover

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Marketing Management: Knowledge and Skills 1995, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256137279

4th edition

Hardcover

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