Marketing Management: A Strategic Decisionmaking Approach

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Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution ...

Marketing Management: A Strategic Decisionmaking Approach 2006, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529820

6th edition

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