Marketing Management: A Strategic Decision-Making Approach

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, ...

Marketing Management: A Strategic Decision-Making Approach 2012, McGraw-Hill Professional

ISBN-13: 9780078028793

8th edition

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Marketing Management: A Strategic Decision-Making Approach 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071326377

8th edition

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Marketing Management: A Strategic Decision-Making Approach 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381169

7th edition

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Marketing Management: A Strategic Decision-Making Approach 2009, McGraw Hill Higher Education, London

ISBN-13: 9780071267762

7th Revised edition

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Marketing Management: A Strategic Decision-making Approach 2006, McGraw Hill Higher Education, London

ISBN-13: 9780071101097

6th Revised edition

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Marketing Management: A Strategic Decision-Making Approach 2005,

ISBN-13: 9780071251822

5th edition

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Marketing Management: A Strategic Decision-Making Approach 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072863703

5th Revised edition

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