Covers many ideas of marketing strategy which are suitable for different organization. To adapt marketing ideas to maximise advantage at the right time. This book deals with the tricks and tips today's marketers need to know. The book gives clear information about marketing and is very easy to understand. If a marketer wants to do marketing without really understanding it, the target customers won't get the idea what the marketer wants to communicate and the product won't sell."This volume includes: New Marketing Strategy ...

Marketing Know How 2014, Damrong Pinkoon Company Limited, Bangkok

ISBN-13: 9786163488909