Marketing Island Destinations: Concepts and Cases

by ,

Write The First Customer Review

Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant ...

Marketing Island Destinations: Concepts and Cases 2010, Elsevier

ISBN-13: 9780123849090

Hardcover

Select