Marketing High Technology

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Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view-- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion", tells how to fight the marketing battle in the intensely competitive world of high-tech companies-- and win. Blunt, ...

Marketing High Technology 2012, Free Press

ISBN-13: 9781451697582

Trade paperback

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Marketing High Technology 1986, Free Press, New York, NY

ISBN-13: 9780029079904

Hardcover

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