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Marketing High Technology Services

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An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning.

Marketing High Technology Services 2000, Gower Publishing Company

ISBN-13: 9780566082375

Hardcover

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