The little black book of marketing is here. Marketing guru PeterFisk's inspirational manual of marketing shows you how to injectmarketing genius into your business to stand out from the crowd anddeliver exceptional results. Marketing Genius is about achievinggenius in your business and its markets, through your everydaydecisions and actions. It combines the deep intelligence andradical creativity required to make sense of, and stand out intoday's markets. It applies the genius of Einstein and Picasso tothe challenges of ...

Marketing Genius 2006, Capstone, Chichester, England

ISBN-13: 9781841126814