This study has been designed to analyze the marketing functions and problems in dairy business of women SHG members in such a way that it would be useful for the departments and policy makers of the Government in developing programmes for the development of women through SHGs. The study may help the SHGs in the fields of effective functioning, availing of credit facility, building a bridge between formal financial institutions and other research institutions, designing and developing alternative economic activities, ...

Marketing Functions: Women Self Help Groups Carrying on Dairy Business 2014, Scholars' Press

ISBN-13: 9783639712926

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