Marketing Express - Pride, William M, and Ferrell, O C
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MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals--product, price, distribution, and promotion--as well as coverage of today's ever-changing marketing environment. The design ...

Marketing Express 2012, South Western Educational Publishing, Florence

ISBN-13: 9781111580179

3rd Revised edition

Trade paperback

Marketing Express 2010, South Western Educational Publishing

ISBN-13: 9780538466813

2nd edition

Trade paperback

Marketing Express 2008, Houghton Mifflin, Boston, MA

ISBN-13: 9780547060033

Trade paperback