Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

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Marketing is all about ideas. And Marketing Excellence isabout good ideas made great. The companies it features havebeen selected because they are winners - both literally andcommercially. Literally in that they have received MarketingSociety Awards for their work in Britain; commercially in thatthese efforts have resulted in measurable market success. They comefrom a diverse range of markets; it's likely that someoperate in yours. Written by two marketing thought leaders and featuring insightsfrom a host of industry ...

Marketing Excellence: Winning Companies Reveal the Secrets of Their Success 2007, Wiley, Chichester, England

ISBN-13: 9780470060278

Hardcover

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