Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of ...

Marketing Excellence: Winning Companies Reveal the Secrets of Their Success 2007, John Wiley & Sons, Chichester, England

ISBN-13: 9780470060278

Hardcover

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