Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing ...

Marketing Ethics 2008, Blackwell Publishers

ISBN-13: 9780631214236

Trade paperback

Marketing Ethics 2008, Wiley-Blackwell

ISBN-13: 9780631214229