Marketing Decisions Under Uncertainty


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Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision- making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader ...

Marketing Decisions Under Uncertainty 2012, Springer

ISBN-13: 9781461378471

Softcover Reprint of the Origi edition

Trade paperback

Marketing Decisions Under Uncertainty 1997, Springer, Boston, MA

ISBN-13: 9780792399643

1997 edition