Marketing Death: Culture and the Making of a Life Insurance Market in China

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When the topic of death is a taboo subject to a population, how can life insurance companies create a market for their business? In Marketing Death, Cheris Shun-ching Chan examines the development of the life insurance market in China to address how culture impacts economic practice. Based on an extensive ethnographic study of various life insurance companies in China, Chan found a clear disparity in the way transnational and domestic life insurers dealt with local resistance to the idea of insuring against early death. ...

Marketing Death: Culture and the Making of a Life Insurance Market in China 2012, Oxford University Press Inc, New York

ISBN-13: 9780195394078

Hardcover

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