This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.

Marketing Communications 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750684613

2007-2008 edition

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Marketing Communications 2005, Butterworth-Heinemann, Oxford

ISBN-13: 9780750666480

2005-2006 edition

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