Marketing Communications

by

Write The First Customer Review

Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing Here in Dubai, ...

Marketing Communications 2008, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750689670

2008-2009 edition

Trade paperback

Select
Marketing Communications 2004, Prentice Hall

ISBN-13: 9780273655008

2nd edition

Trade paperback

Select