Marketing Cases from Emerging Markets

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This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

Marketing Cases from Emerging Markets 2016, Springer

ISBN-13: 9783662511237

Softcover Reprint of the Origi edition

Trade paperback

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Marketing Cases from Emerging Markets 2013, Springer

ISBN-13: 9783642368608

2014 edition

Hardcover

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