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Marketing Analytics: A Practical Guide to Real Marketing Science

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Marketing Analytics: A Practical Guide to Real Marketing Science - Grigsby, Mike
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Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. ...

Marketing Analytics: A Practical Guide to Real Marketing Science 2016, Kogan Page

ISBN-13: 9780749479299

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Marketing Analytics: A practical guide to real marketing science 2015, Kogan Page Ltd, London

ISBN-13: 9780749474171

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