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Marketing: An Introduction with MyMarketingLab: Global Edition

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For undergraduate Principles of Marketing coursesThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Today??? s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized ...

Marketing: An Introduction with MyMarketingLab: Global Edition 2011, Pearson Education Limited, Harlow

ISBN-13: 9781408283325

10th edition

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