Marketing: An Introduction with MyMarketingLab: Global Edition

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For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized ...

Marketing: An Introduction with MyMarketingLab: Global Edition 2011, Pearson Education Limited, Harlow

ISBN-13: 9781408283325

10th edition

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