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Marketing: An Introduction - Kotler, Philip, Ph.D., and Armstrong, Gary
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Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. ...

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Marketing: An Introduction 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131424104

7th edition

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Marketing: An Introduction 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132527101

4th edition

Hardcover

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Marketing: An Introduction 1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132631204

International 2 Revised edition

Paperback

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Marketing: An Introduction 1992, Pearson Education (US), Upper Saddle River

ISBN-13: 9780135552445

International 2 Revised edition

Paperback

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Marketing: An Introduction 1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135564080

2nd edition

Hardcover

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Marketing: An Introduction 1990, Prentice-Hall, Harlow

ISBN-13: 9780135588833

2nd Revised edition

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Marketing: An Introduction 1987, Prentice Hall

ISBN-13: 9780135577455

Hardcover

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Marketing: An Introduction 1987, Longman Higher Education, Harlow

ISBN-13: 9780135576120

Paperback

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