Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital ...

Marketing 2016 2015, South Western Educational Publishing, Florence

ISBN-13: 9781285858340

18th Revised edition

Trade paperback

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Marketing 2016 2015, South Western Educational Publishing, Mason, OH

ISBN-13: 9781305631601

18th edition

Unknown binding

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