Marketing 2.0: Strategies for Closer Customer Relationships

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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand ...

Marketing 2.0: Strategies for Closer Customer Relationships 2010, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783642055515

Paperback

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Marketing 2.0: Strategies for Closer Customer Relationships 2003, Springer, New York, NY

ISBN-13: 9783540002857

2003 edition

Hardcover

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