Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers' utility functions for attributes and ...

Market Structure Analysis 2011, Marketing Classics Press

ISBN-13: 9781613111871


Market Structure Analysis 1977, American Marketing Association

ISBN-13: 9780877570899


Trade paperback