Market Segmentation Success: Making It Happen!

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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their ...

Market Segmentation Success: Making It Happen! 2008, Routledge, New York, NY

ISBN-13: 9780789029188

Trade paperback

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Market Segmentation Success: Making It Happen! 2008, Haworth Press, New York, NY

ISBN-13: 9780789029171

Hardcover

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