Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics

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"In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive and oft-contested process of 'domestication.' ...

Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics 2016, Bloomsbury Academic, New York

ISBN-13: 9781472595874

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Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics 2016, Bloomsbury Publishing PLC, New York

ISBN-13: 9781472595867

Hardcover

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