Managing by Slogan: A Light-Hearted Look at How Leaders Use Slogans to Manage Their Teams

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"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and ...

Managing by Slogan: A Light-Hearted Look at How Leaders Use Slogans to Manage Their Teams 2012, FriesenPress, Victoria, BC

ISBN-13: 9781460205327

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Managing by Slogan: A Light-Hearted Look at How Leaders Use Slogans to Manage Their Teams 2012, FriesenPress, Victoria, BC

ISBN-13: 9781460205334

Hardcover

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