Providing insight into the issues, principles and practices of visitor attractions today and into the future, this study looks at examples from around the world. It is divided into five parts, including coverage of environmental and visitor impacts, emerging strategies in the theme park industry, brand management of world heritage sites and the future for visitor attractions. It contains contributions from specialists from around the world and is illustrated with up-to-date and international case studies from the UK, USA, ...

Managing Visitor Attractions: New Directions 2002, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750653817

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