Managing Technology and Innovation for Competitive Advantage

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This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation- ...

Managing Technology and Innovation for Competitive Advantage 2000, Pearson, Upper Saddle River, NJ

ISBN-13: 9780130305060

Hardcover

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