Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets 2013, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137281913

Hardcover

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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets 2013, Palgrave MacMillan

ISBN-13: 9781349448401

2013 edition

Trade paperback

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