Managing Service Firms: The Power of Managerial Marketing

by

Write The First Customer Review

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilises innovative approaches to managing organisations, this book presents a critical examination of marketing as a managerial practice.

Managing Service Firms: The Power of Managerial Marketing 2010, Routledge, New York, NY

ISBN-13: 9780415473262

Hardcover

Select