Managing Service Firms: The Power of Managerial Marketing

by

Managing Service Firms: The Power of Managerial Marketing - Skalen Per
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilises innovative approaches to managing organisations, this book presents a critical examination of marketing as a managerial practice.

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.