Managing Innovation Adoption: From Innovation to Implementation

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When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption is about managing technological innovation ...

Managing Innovation Adoption: From Innovation to Implementation 2014, Ashgate Publishing Limited

ISBN-13: 9781472413352

Hardcover

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