Managing (E)Business Transformation: A Global Perspective

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Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles ...

Managing (e)Business Transformation: A Global Perspective 2004, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9781403936042

Trade paperback

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Managing (E)Business Transformation: A Global Perspective 2004, Palgrave, Basingstoke, England

ISBN-13: 9781403944375

2004 edition

Hardcover

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