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Managing Across Borders: A Blueprint for Transforming the Way Your Company Innovates

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Managing Across Borders: A Blueprint for Transforming the Way Your Company Innovates - Bartlett, Christopher A, and Ghoshal, Sumantra
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Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different ...

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Managing Across Borders: A Blueprint for Transforming the Way Your Company Innovates 2002, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578517077

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