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Managers Guide to Marketing, Advertising, and Publicity

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Manager's Guide to Marketing, Advertising, and Publicity - Callen, Barry
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Proven strategies that make sure yourmarketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible. Manager's Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful marketing messagesThe many choices for delivering your marketing ...

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Manager's Guide to Marketing, Advertising, and Publicity 2009, McGraw-Hill Education, New York, NY

ISBN-13: 9780071627962

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