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Managerial Marketing - Kuhlmeijer, H J
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This book is principally intended for students with a background in econo- mics and managerial economics. (In German: Betriebswirtschaftslehre.) To avoid duplication a number of subjects such as the theory of market structures and descriptive data concerning changes in the patterns of consumer expenditures and distribution have been omitted. These subjects are covered sufficiently elsewhere by other authors. At the moment marketing is in a transitionary stage from a mono to a multi- disciplinary approach. In dealing with ...

Managerial Marketing 1975, Springer, Leiden, Netherlands

ISBN-13: 9789020704600

Trade paperback