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Management and Creativity: From Creative Industries to Creative Management

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Management and Creativity: From Creative Industries to Creative Management - Bilton, Chris
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This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, ...

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Management and Creativity: From Creative Industries to Creative Management 2006, Wiley-Blackwell

ISBN-13: 9781405119955

Hardcover