Management Consultants' Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance

by

Write The First Customer Review

The Internet continues to offer businesses new tools to enhance infrastructure-and new Web analytics technology (WAT) is helping organizations aggregate and integrate online user behavior data for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants' acceptance of WAT. The study sought input from almost three hundred management consultants, and the results ...

Management Consultants' Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance 2016, Lulu Publishing Services

ISBN-13: 9781483451299

Trade paperback

Select
Management Consultants' Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance 2016, Lulu Publishing Services

ISBN-13: 9781483451312

Hardcover

Select