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Making News: A Straight-Shooting Guide to Media Relations

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Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or ...

Making News: A Straight-Shooting Guide to Media Relations 2006, iUniverse, New York, NY

ISBN-13: 9781583484685

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