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Making Innovation Work: How to Manage it, Measure it, and Profit from it

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Making Innovation Work: How to Manage It, Measure It, and Profit from It - Davila, Tony, and Epstein, Marc J, and Shelton, Robert
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Ordinary managers can benefit from the authors' innovation consulting experience to learn what works, what doesn't work, and how to use all of their management tools to dramatically increase the payoff from their innovation investments.

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Making Innovation Work: How to Manage It, Measure It, and Profit from It 2006, Wharton Publishing

ISBN-13: 9780536122322

Trade paperback

Making Innovation Work: How to Manage It, Measure It, and Profit from It 2005, Pearson Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131497863

Hardcover