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Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, ...

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    • Title: Making Innovation Work by Tony Davila; Marc Epstein; Robert Shelton
    • Publisher: Pearson Technology Group
    • Print ISBN: 9780133092585, 0133092585
    • eText ISBN: 9780133093353
    • Edition: 2012 1st edition
    • Format: EPUB eBook
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