Making Ads Pay: Timeless Tips for Successful Copywriting

by

Write The First Customer Review

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples ...

Making Ads Pay: Timeless Tips for Successful Copywriting 2013, WWW.Snowballpublishing.com

ISBN-13: 9781607965664

Trade paperback

Select
Making Ads Pay: Timeless Tips for Successful Copywriting 2011, Dover Publications, Mineola, NY

ISBN-13: 9780486486017

Trade paperback

Select