Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag

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Madison Avenue insider George Parker dishes the dirt on why big-name advertising agencies aren't cost-effective for small businesses and rarely give them the attention they deserve. He also reveals how to get better results by borrowing agency strategies that can be implemented by freelancers or in-house.

Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag 2006, Entrepreneur Press

ISBN-13: 9781599180427

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