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Made to Stick: Why Some Ideas Survive and Others Die

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make ...

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Made to Stick: Why Some Ideas Survive and Others Die 2009, Random House Trade

ISBN-13: 9780812974645

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