Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick: Why Some Ideas Survive and Others Die - Heath, Chip, and Heath, Dan
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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

Made to Stick: Why Some Ideas Survive and Others Die 2007, Random House, New York, NY

ISBN-13: 9781400064281

Hardcover

Select 		Made to Stick: Why Some Ideas Survive and Others Die 2007, Random House Audio Publishing Group, New York, NY

ISBN-13: 9780739341346

Audiobook CD

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Made to Stick: Why Some Ideas Survive and Others Die 2007, Books on Tape

ISBN-13: 9781415935538

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All Editions of Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

2007, Hardcover

ISBN-13:

9781400064281

Made to Stick: Why Some Ideas Survive and Others Die

2007, Audiobook CD

ISBN-13:

9780739341346

Made to Stick: Why Some Ideas Survive and Others Die

2007, Audiobook CD

ISBN-13:

9781415935538

Books by Chip Heath

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Customer Reviews

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SariLynn

May 20, 2010

How to make them remember

An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.

tiff

Oct 2, 2008

The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance is a good thing! Probably the most practical idea they put forth is "the curse of knowledge." I keep it in mind whenever I'm explaining a problem or concept to others, preparing a presentation or even forming questions in my mind when I'm trying to understand someone else. What "the curse" boils down to is that most of us deliver too much expertise in our communications and we get bogged down in details. If you can skillfully cut through that (to the core, so to speak) you and your audience will end up the better for it!

Maurice

Jun 8, 2007

This book sticks

You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes a reference guide and notes that help make the information in the book memorable and usable. Clearly the writers took their own advice and people from many backgrounds should find this book intersting and valuable.

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