Macmillan Dictionary of Marketing and Advertising

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What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts ...

MacMillan Dictionary of Marketing and Advertising 1998, Palgrave

ISBN-13: 9780333715666

Trade paperback

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Macmillan Dictionary of Marketing and Advertising 1990, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333516041

2nd Revised edition

Hardcover

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Macmillan Dictionary of Marketing and Advertising 1990, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333516058

2nd Revised edition

Paperback

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Macmillan Dictionary of Marketing and Advertising 1985, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333393321

New edition

Paperback

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MacMillan Dictionary of Marketing & Advertising 1984, Nichols Publishing Company

ISBN-13: 9780893972066

Illustrated

Hardcover

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Macmillan Dictionary of Marketing and Advertising 1984, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333363263

Hardcover

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