Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog ...

M: Marketing 2016, McGraw-Hill Education, OH

ISBN-13: 9781259446290

5th edition

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M: Marketing 2014, McGraw-Hill Education

ISBN-13: 9780077861025

4th Revised edition

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M: Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028854

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M: Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077399016

2nd edition

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M: Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780073404875

2nd Revised edition

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