This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of "M: Marketing", Grewal and Levy present a concise, ...

M: Marketing 2014, McGraw-Hill Education

ISBN-13: 9780077861025

4th Revised edition

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M: Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028854

3rd Revised edition

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M: Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780073404875

2nd Revised edition

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M: Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077399016

2nd edition

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