M: Advertising with Connect Plus - Arens, William, and Arens, Christian, and Weigold, Michael
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"M: Advertising 2e" was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with ...

M: Advertising with Connect Plus 2014, Irwin/McGraw-Hill

ISBN-13: 9781259280603

2nd edition

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M: Advertising with Connect Plus 2011, Irwin/McGraw-Hill

ISBN-13: 9780077484217

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