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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand - Sicard, Marie-Claude
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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand 2013, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137264688

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand 2013, Palgrave MacMillan

ISBN-13: 9781349443079

2013 edition

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