Luxury Brand Management: A World of Privilege

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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and ...

Luxury Brand Management: A World of Privilege 2012, Wiley

ISBN-13: 9781118171769

2nd Revised edition

Hardcover

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Luxury Brand Management: A World of Privilege 2008, John Wiley & Sons, Singapore

ISBN-13: 9780470823262

Hardcover

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